About Our Company
We are committed to providing the best services with professionalism and innovation.
Message from Our CEO
At Neweast, our journey has always been about people: our dedicated employees, loyal customers, and trusted partners whose belief in us has shaped our story for more than three decades. With honesty, teamwork, and a shared commitment to excellence, we have built more than a business; we have built a reputation for reliability, quality, and care.
As we look ahead to 2026, we remain focused on growing together, innovating with purpose, strengthening partnerships, and empowering our teams to deliver even greater value to those we serve. Every success we celebrate is the result of shared effort, mutual respect, and a collective desire to make a lasting difference.
Guided by our values and united by our vision, we face the future with confidence, ready to embrace change, lead with integrity, and continue making a positive impact in every community we serve.
Our Mission
At Neweast, our mission is to build on a legacy of excellence through integrity, innovation, and customer-focused performance.
We are committed to delivering high-quality, value-driven solutions that empower our customers, strengthen our partnerships, and drive sustainable growth across the markets we serve.
Our Vision
To be the most trusted and customer-centric distributor of automotive solutions, recognized for our reliability, innovation, and contribution to the international automotive industry.
We aspire to drive our partners’ success by offering integrated, end-to-end solutions that promote growth, sustainability, and long-term value.
Our Values
Integrity and Trust: We act with transparency, accountability, and respect in all our relationships.
Excellence: We continuously improve to deliver superior value to our customers and partners.
Customer Focus: Our customers are at the heart of everything we do.
Innovation: We embrace change and pursue smarter solutions for lasting impact.
Collaboration: We grow together through teamwork, empowerment, and shared success.
Our Leadership :
AHMAD JUMA AHLI
CHAIRMAN & GROUP CEO
SAEED JUMA AHLI
REGIONAL CEO
Bader Alshehri
CEO - KSA
Henry Shaaya
GROUP MANAGING DIRECTOR
AHMAD JUMA AHLI
CHAIRMAN & GROUP CEO
SAEED JUMA AHLI
REGIONAL CEO
Bader Alshehri
CEO - KSA
Henry Shaaya
GROUP MANAGING DIRECTOR
Group Management Team :
Hamad Juma Ahli
General Manager - Domestic Market
Fawaz Bin Ahmed Alarrak
General Manager - ISUZU KSA
Riad Gohar
Vice President - Vehicle Division
Dimitris Revynthis
Group Operation Manager
Mohammad Abu Zaytoon
Group Chief Human Resources Officer
Guru G
Group Head of Buisness Systems
Hamad Juma Ahli
General Manager - Domestic Market
Fawaz Bin Ahmed Alarrak
General Manager - ISUZU KSA
Riad Gohar
Vice President - Vehicle Division
Dimitris Revynthis
Group Operation Manager
Mohammad Abu Zaytoon
Group Chief Human Resources Officer
Guru G
Group Head of Buisness Systems